Black media brands are investing in growing community coverage
By Kayleigh Barber
Read the full article from Digiday here.
“Michelle Garcia, editorial director for NBCBLK who joined the vertical in July, said that under a large parent company like NBC, she and her team of two writers are able to explore more topics that are of interest to Black readers besides the ‘doom and gloom.’ ‘Our lives are not just being shot and killed. That is not the totality of the Black experience in America. We experience joy and love and want to explore this in our coverage,’ said Garcia.”