Tag: Black Lives Matter

We’ve Entered the Era of ‘Branding for Black Lives’

By Dave Zirin

Read the full article from The Nation, here.

“Amid this push and pull between player dissent and league branding, a hero did emerge—but not in the NFL. Naomi Osaka won the US Open in thrilling fashion, and the 22-year-old tennis star wore a different mask before every match with a different name of someone who had been killed by police. After her final triumph, a comeback victory against Victoria Azarenka, ESPN’s Tom Rinaldi asked Osaka, ‘You had seven masks with seven names, what was the message you wanted to send?’ She gave a response for the ages, looking at Rinaldi and saying, ‘Well… what was the message you got?'”